FOR MERCHANTS & FITNESS RETAILERS

Put your products inside a connected fitness ecosystem.

Create your store presence, organise products, reach coaches, gyms, and fitness customers, and connect product discovery with real training and nutrition demand.

Digital storefrontFitness-focused discoveryCoach and gym reachCatalogue and capability growth

A more relevant channel for fitness commerce

CoachGrid supports merchants, multi-store operators, gyms, coaches, brands, importers, and distributors through one connected commercial platform — with Merchant as the core business identity.

Build your store presence

Present your business, location, products, brands, and services in a structured CoachGrid profile.

Reach a targeted audience

Connect with users who are already training, following nutrition plans, working with coaches, or visiting gyms.

Organise your catalogue

Use shared product information, images, variants, and catalogue structures instead of rebuilding everything manually.

Connect with coaches

Make relevant products easier for coaches to discover and recommend to their clients.

Connect with gyms

Create opportunities around gym shops, member offers, local stock, promotions, and partnerships.

Strengthen discovery

Appear in CoachGrid discovery alongside gyms and relevant fitness businesses.

From store onboarding to ecosystem visibility

  1. Step 1

    Create your merchant profile

    Set up your store, business information, location, and operating model.

  2. Step 2

    Add your products

    Use the CoachGrid catalogue structure to organise the products you sell.

  3. Step 3

    Publish your storefront

    Make products and business information discoverable to relevant users.

  4. Step 4

    Connect with the network

    Build relationships with coaches, gyms, customers, and supply partners.

Commerce connected to fitness demand

  1. Step 1Catalogue
  2. Step 2Store
  3. Step 3Discovery
  4. Step 4Recommendations
  5. Step 5Demand
  6. Step 6Distribution

Merchant identity with additive capabilities

Merchant is the core business identity. Additional capabilities can be granted without replacing that identity or collapsing ownership, staff access, and supply relationships.

Merchant identity

+ optional business capabilities

+ owned shops

+ connected businesses

+ supply relationships

+ permission-controlled inventory visibility

Merchant / retailer

Local supplement stores and online fitness retailers.

Multi-shop operator

One merchant identity operating one or more store locations.

Gym merchant shop

A facility-connected shop through a separate Merchant context.

Brand shop

Brand-facing storefront presence inside the catalogue and discovery layer.

Importer

Additive capability for import-partner operations — not a separate primary identity.

Distributor

Additive capability connecting supply to the shops and gyms you serve.

Wholesaler

Additive capability for wholesale-oriented commercial structures.

Fulfilment partner

Additive capability for fulfilment responsibilities in the network.

Importer and distributor capabilities extend Merchant — they do not replace it. Ownership, staff permissions, supply relationships, and inventory visibility remain separate.

Commerce connected to real fitness demand

CoachGrid brings product discovery closer to the people influencing and making fitness purchases: clients, athletes, coaches, and gyms.

Merchant ↔ Clients

Reach people already training and following nutrition plans.

Merchant ↔ Coaches

Support recommendations tied to coaching demand.

Merchant ↔ Gyms

Connect stores, offers, and facility-adjacent commerce.

Merchant ↔ Brands

Organise brand catalogue presence and store association.

Merchant ↔ Discovery

Appear in local and platform product discovery.

Merchant ↔ Network

Operate supply relationships without mixing ownership models.

Route to market

  1. Brand / Import Partner
  2. Distributor / Merchant
  3. Gyms / Shops / Coaches
  4. Clients / Athletes

Technology that supports the existing supply chain

CoachGrid connects demand, discovery, recommendations, and local distribution. The platform is not the physical importer. It gives brands, import partners, merchants, gyms, and coaches a shared digital layer through which products reach the right customers more efficiently.

CoachGrid brings

  • Digital visibility
  • Product discovery
  • Coach recommendations
  • Gym connections
  • Customer demand
  • Marketing reach
  • Network coordination

Local partners bring

  • Products and stock
  • Market knowledge
  • Import operations
  • Pricing decisions
  • Fulfilment
  • Local commercial relationships

CoachGrid strengthens the route to market without removing the importance of local partners.

Also explore CoachGrid

Each role has its own service page inside the same connected platform.

Bring your fitness business closer to customers, coaches, and gyms.

Join CoachGrid as a merchant and build your digital store presence inside a connected fitness network.